User Experience (UX) Research Software Market Key Findings, COVID – 19 Analysis, Regional Study, Trends, Growth, Top Key Players Profiles and Future Prospects
User Experience (UX) Research Software Market Overview:
Global User
Experience (UX) Research Software Market is projected to register a CAGR of
11.9 % during the forecast period, 2020–2027. In this report, Market Research
Future (MRFR) includes the segmentation and dynamics of the market to offer a
better glimpse of the market in the next few years.
User Experience (UX) Research Software Market is expected to
witness favorable growth during the forecast period. Factors such as the growth
of online commerce businesses and increasing adoption of mobile marketing are
expected to drive the market during the study period. Increased influence of
digital transformation creates a growth opportunity for the user experience
(UX) research software market. However, network security issues are likely to
restrain the growth of the global market.
Competitive
Analysis:
The Key Players of
the Global User Experience (UX) Research Software Market include UserTesting
(US), Qualtrics (US), Hotjar (Malta), Lookback (California), UserZoom (London),
Validately (New York), Userlytics (California), UsabilityHub (Victoria),
TryMyUI (California), Woopra (San Francisco, CA), Usabilla (Amsterdam),
TechSmith (US), and User Interviews (New York).
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Segmental
Analysis:
Global User
Experience (UX) Research Software Market has been segmented based on Type,
Application, and Region.
·
Based on type, the user experience (UX) research
software market has been divided into cloud and on-premises. The cloud segment
accounted for the larger market value in 2019, reaching a value of
USD 107.2 million; it is expected to register a CAGR of 13.3%
during the forecast period. The on-premises segment was valued at
USD 76.6 million; it is projected to register a higher CAGR
of 9.5%. The cloud possesses the capability to run large applications
without the requirement of a supercomputer or a data center. The cloud
applications are powerful and scalable and possess flexible pricing to attract
various enterprises to move to the cloud. Cloud-based deployment is an emerging
trend in UX research software. However, on-premises deployment is considered a
safe and reachable alternative for several enterprises. One of the major
advantages of on-premises deployment over the cloud is that it is highly
secured against cyber-attacks and security breaches.
·
Based on application, the user experience (UX)
research software market has been segmented into large enterprises and SMEs.
The large enterprises segment held a larger market share in 2019, with a market
value of USD 136.2 million; it is expected to register a CAGR of 10.1% during
the forecast period. The SMEs segment was the second-largest market in 2019,
valued at USD 47.6 million; it is projected to register a 15.8% CAGR. The
adoption of the UX research software for large enterprises is comparatively
more as compared to SMEs. Large enterprises adopt the software to boost their
marketing activities and gain more customers. SMEs are increasingly using UX
research and investing in the technology to identify and prove or disprove
their assumptions, find commonalities across their target audience members, and
recognize the audience's needs, goals, and mental models.
Regional Analysis:
The regional
analysis for the global user experience (UX) research software has been done
for North America, Europe, Asia-Pacific, the Middle East & Africa, and
South America. In 2019, North America accounted for the largest market share
and it is expected to register notable growth during the study period.
The Asia-Pacific
market is expected to register the highest CAGR during the forecast period.
This growth can be attributed to the increasing demand for automated solutions
across various industry verticals.
Table of Content
2.1 Definition
2.2 Scope of The Study
2.3 Research Objective
2.4 Market Structure
4.1 Drivers
4.1.1 Growth of Online Commerce Businesses
4.1.2 Increasing Adoption of Mobile Marketing
4.1.3 Driver Impact Analysis
4.2 Restraint
4.2.1 Network Security Issues
4.2.2 Restraint Impact Analysis
4.3 Opportunity
4.3.1 Increased Influence of Digital Transformation
Continued….
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List of Table
Table 1 Market
Synopsis
Table 2 Global User
Experience (Ux) Research Software Market, By Deployment Type, 2014–2030 (Usd
Million)
Table 3 Global User
Experience (Ux) Research Software Market, By Organization Size, 2014–2030 (Usd
Million)
Table 4 Global User
Experience (Ux) Research Software Market, By Region, 2014–2030 (Usd Million)
Table 5 North
America: Ux Research Software Market, By Country, 2014–2030 (Usd Million)
Continued….
List of Figure
Figure 1 Global User Experience (Ux) Research
Software Market: Market Structure
Figure 2 Bottom-Up And Top-Down Approaches
Figure 3 Drivers Impact Analysis: Global User
Experience (Ux) Research Software Market
Figure 4 Restraint Impact Analysis: Global User
Experience (Ux) Research Software Market
Figure 5 Value Chain: Global User Experience (Ux)
Research Software Market
Continued….
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