Blockchain in Media and Entertainment Market Projected to Hit USD 11.8 Billion at a CAGR of 30.40% CAGR by 2030
The market for blockchain
in media and entertainment is anticipated to reach USD 11.8 billion by
2030, growing at a 30.40% CAGR from 2021 to 2030. According to Market Research
Future, the global blockchain in media and entertainment market has been
segmented on the basis of type, platform, organization size, and application.
As an emerging technology for decentralized and transactional data
sharing, blockchain has enabled many media companies to store digital records,
exchange digital content and implement smart contracts. Blockchain in media and
entertainment industry can help worldwide media, advertising, and entertainment
organizations to fairly distribute royalty payments with the help of
distributed ledger. Further, blockchain technology facilitates transparency of
data by providing a public ledger for all the transactions that can be
validated real-time. With the help of cryptography blockchain can secure all
the transactions eliminating the interference of any third party authority. In
November 2018, New-York based media and entertainment company named Littlstar
Media, launched Ara, a new blockchain-based platform designed to provide
content creators and artists more control over their content. Ara is a suite of
blockchain-based protocols that is designed to decentralize the ownership of
content such as games, movies, music and images with the help of tokens for
authenticating transactions among content creators, publishers and customers.
Moreover, an integrated blockchain-based platform reduces the content piracy
and copyright infringements and offers effective digital rights management
solutions for the media and entertainment enterprises.
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Segmentation:
By type, the market is segmented into public, private and consortium.
Among these, the current market is dominated by public blockchain due to being
open and transparent with decentralized consensus mechanisms such as proof of
work (POW) and proof of state (POS). Bitcoin and Litecoin blockchain are
examples of popular public blockchain.
By organization-size, the market has been segmented into large
enterprises and SMEs. Among these, the market is dominated by large enterprises
due to a large number of applications of blockchain in large media enterprises
such as Sony Music Entertainment. The growing number of retail SMEs are
expected to implement blockchain at a faster rate to streamline their business
processes.
By platform, the market has been segmented into Bitcoin, Ripple,
Ethereum, R3 Corda, Hyperledger, Multichain, and others. Among these the
Bitcoin platform accounts for a greater share owing to its wide scale adoption
followed by Ethereum as it is an open blockchain platform letting users to
build and use decentralized applications running on blockchain technology.
Hyperledger platform is expected to grow at a higher rate during the forecast
period owing to its rising applications.
By
application, the market has been segmented into content security, license &
rights management, smart contracts, payments, digital advertising, royalty
distribution, online gaming and others. Among these, the license & rights
management segment accounts for larger market share owing to adoption of
blockchain for digital rights management by large enterprises such as Sony
Music Entertainment to build a digital rights management system. The smart
contracts and royalty distribution segments are expected to register a high
growth rate during the forecast period due to media and advertising enterprises
adopting blockchain for smart contracts and royalty distribution.
Regional Analysis
The
market for global blockchain in media and entertainment is estimated to grow at
a significant rate during the forecast period from 2018 to 2027. The
geographical analysis of blockchain in media and entertainment market has been
studied for North America (the US, Canada, Mexico), Europe (the UK, Germany,
France, Spain, Italy, the rest of Europe), Asia-Pacific (China, Japan, India,
Singapore, Australia, the rest of Asia-Pacific), and the rest of the world (the
Middle East and Africa and South America).
Key Players
The
Prominent Players in the market of Global Blockchain in Media and Entertainment
market are – Infosys Limited, Bitfury USA Inc., Factom Inc., GuardTime,
AS, Auxesis Group, IBM Corporation, Microsoft Corporation, SAP SE, Amazon
Web Services, Accenture PLC, Oracle Corporation, Nyiax Inc., MetaX, BTL
Group, Voise, and ClearCoin.
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