Clickstream analytics market report-forecast represents that the estimated market value of $1.3 billion by 2030
A clickstream, also known as a click path, is a list of URLs a user visits.
The study of the path a user takes through the internet can reveal significant
data about the user’s preferences and choices. Thus, clickstream analytics has
emerged as a highly valuable tool for companies looking to exploit a user’s
internet history in order to present them with relevant options for shopping
and other activities.
The global clickstream
analytics market is expanding, and it is expected to grow at $1.3 billion
by 2030, with a CAGR of 11% between 2021-2030. according to the report. The report
presents a detailed analysis of the major drivers and restraints affecting the
global clickstream analytics market and presents a detailed forecast of the
likely impact of these factors on the market over the forecast period. The
major players operating in the global clickstream analytics market are also
profiled in the report in order to provide readers with a clear overview of the
competitive landscape of the global clickstream analytics market. The impact of
the COVID-19 pandemic on the global clickstream analytics market is also
studied in the report.
Clickstream analytics can be used as a powerful tool to create data logs
that can be collated and analyzed for future use. However, gathering relevant
and useful insights from these data logs can be quire challenging, as the data
logs can be in a semi-structured format. This can cause significant delays in
the analysis of data logs, as well as increasing the cost of the operations.
This is a key restraint on the global clickstream analytics market. The
complexity of these data logs is also a key restraint on the global clickstream
analytics market. However, companies in the global clickstream analytics market
are constantly working to make clickstream analytics and data log analysis
easier and more convenient. So, further developments are expected in this field
in the coming years.
The growing demand for ecommerce is a major driver for the global
clickstream analytics market. Ecommerce sites find clickstream analytics highly
useful, as they can present the users with relevant shopping options based on
their search history. Clickstream analytics also take into account when a user
visits certain webpages. This information can also present ecommerce websites
with useful analytics as to what a user prefers and when to present which
options to them.
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Segmentation:
The global clickstream analytics market is segmented on the basis of
type, service, application, deployment, end user, and region.
By type, the global clickstream analytics market is segmented into
software, services, and others. The software segment holds a major share in the
global clickstream analytics market and is likely to retain its key share over
the forecast period. The services segment is also an important part of the
global clickstream analytics market.
By service, the global clickstream analytics market is segmented into
managed services, professional services, consulting services, deployment and
integration, and support and maintenance.
By application, the global clickstream analytics market is segmented
into click path optimization, website/application optimization, basket analysis
and personalization, traffic analysis, and others.
By deployment, the global clickstream analytics market is segmented into
on-premise and on demand.
By end use vertical, the global clickstream analytics market is
segmented into government, BFSI, travel and hospitality, IT and
telecommunications, retail and ecommerce, energy and utilities, media and
entertainment, transportation and logistics, and others.
Regional Analysis:
North America holds the largest share in the global clickstream
analytics market, followed by Europe. The presence of several leading players
in these regions is the major driver for the regional clickstream analytics
market in North America and Europe.
Key Players
Leading players in the global clickstream analytics market include Vlocity
Inc., Webtrends Corporation, Verto Analytics, Talend, Splunk, Jumpshot, Hewlett
Packard Enterprise, Connexity, SAP SE, Oracle Corporation, Microsoft
Corporation, IBM Corporation, Google, AT Internet, and Adobe Systems.
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