Content Intelligence Market Size is Projected to Reach USD 2,653.2 Million at a CAGR of 33.2% by 2027
The Global Content Intelligence Market was worth USD 280.8 million in 2018 and is projected to grow at a CAGR of 33.2% from 2018 to 2027, reaching USD 2,653.2 Million. The adoption of enterprise content management (ECM) systems, automated content-centric workflows, and analytical tools to pinpoint the target market and boost conversion rates are all factors contributing to the market's expansion.
Segmentation:
The Global Content Intelligence Market has been segmented based on
component, deployment mode, organization size, end user, and region.
By component, the global content intelligence market has been divided
into solution and services. Furthermore, by service, the content intelligence
market has been bifurcated into professional services and managed services. The
professional services segment has been categorized into content engineering
services, content strategy services, and other support services. The solution
segment accounted the larger market share in 2018 whereas the services segment
is anticipated to exhibit the higher CAGR over the next few years.
By deployment mode, the market has been segmented into cloud,
on-premise, and hybrid. The cloud segment is presumed to be the largest segment
in the market, whereas, the hybrid segment is expected to register the highest
CAGR during the forecast period.
Based on end user, the global content intelligence market has been
categorized into BFSI, education, healthcare, government, manufacturing, IT and
telecommunication, media and entertainment, and others. The BFSI segment
accounted for the largest market share in 2018, whereas, the media and
entertainment segment is presumed to grow at the highest CAGR during the
forecast period.
Based on organization size, the market has been bifurcated into small-
and medium-sized enterprises, and large enterprises. The large enterprises
segment accounted for the larger segment in 2018 whereas the small- and
medium-sized enterprise segment is expected to register the higher CAGR during
the review period.
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Key Players
MRFR identifies some of the key players in the content intelligence market
including Smartlogic (US), Knotch (US), OneSpot (US), TrackMaven, Inc. (US),
Atomic Reach (Canada), M-Files (Finland), Content Insights (US), Conductor
(US), Vennli (US), Abbyy (Russia), Curata, Inc (US), BuzzSumo (UK), Concured
(UK), OpenText (Canada), Socialbakers (Prague), Adobe (US), Persado (US),
Ceralytics (US), Idio Ltd (UK), and. Acrolinx GmbH, (Germany).
Regional Analysis
The global content intelligence market was valued at USD 280.8 million
in 2018 and is anticipated to reach USD 2,653.2 million by 2025 growing at
a CAGR of 33.2% during the forecast period.
North America accounted for the largest market share in the content
intelligence market; this growth can be attributed to the presence of tier I
vendors and early adoption of technologies such as artificial intelligence for
content marketing. Additionally, the US is expected to dominate the market
owing to increasing adoption of content marketing intelligence solutions by the
BFSI and healthcare sectors.
The geographical analysis of the global content intelligence market has
been done for North America, Europe, Asia-Pacific, the Middle East and Africa,
and South America.
Europe accounted for the second-largest share of the global content
intelligence market in terms of market size. The European market has been
divided into the UK, Italy, Spain, Germany, France, and the rest of Europe.
Germany accounted for the largest market share in 2018 and is expected to
continue to dominate the European market; growth here can be attributed to
increasing demand for content analytics solution from retail and manufacturing
companies. Whereas, the UK is expected to exhibit the highest CAGR during the
forecast period. The market growth of the European market is due to the rapid
digital transformation among the retail sector to enhance the customer
experience.
The market in Asia-Pacific is expected to be the fastest-growing from
2019 to 2025. The regional market has been classified as China, Japan, India,
Australia, South Korea, Singapore, and the rest of Asia-Pacific. China
accounted for the largest market share in 2018 and is expected to continue to
dominate the market due to the adoption of AI in various verticals.
Additionally, the rising number of startups driven by AI-based content
solutions is one of factors driving the growth of the market in Asia-Pacific
region.
Lack of expertise and awareness of artificial intelligence content
marketing solution has resulted in gradual growth in the Middle East and Africa
and South America region.
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