Digital asset management software market is projected of USD 13.94 Billion with a CAGR of 13.41% by the year 2030
Digital asset management is a solution for storing and management of all
digital assets of an organization. It can be used by individuals and
enterprises for their respective uses. Corporations use digital asset
management solutions for cross-selling their products to prospective customers
based on their needs. The global digital asset
management software market report by Market Research Future (MRFR) contains
market dynamic variables that shape the valuation and demand rate for the
period of 2020 to 2030 (forecast period). MRFR is a premier consultancy agency
with the ability for developing market reports replete with accurate data and
insights for backing their estimations.
Digital Asset Management Software Market Forecasts a CAGR of 13.41% by the
year 2030.
Market Scope
The global digital asset management software market is estimated to scale
over the forecast period owing to companies and entities requiring software for
maintaining control over their digital assets. Adoption of digital delivery
methods and real-time consumer strategies can bode well for the market.
Preference of rich media content for promoting brands and products as well as
cloud solutions for reaching a massive audience can drive the market growth.
The use of artificial intelligence for providing prompt solutions to
clients has led to the leveraging of DAM for tagging digital assets. Automated
tagging can enable quick identification and retrieval of assets. It can also be
used for identifying assets that can be liable towards the company and ensuring
its deletion. DAM solutions can garner huge demand owing to organizations being
flexible for adopting digital-native approaches to marketing.
The COVID-19 pandemic has driven the use of digital solutions among all
enterprises. The use of DAM for streamlining delivery, management, and storage
of digital assets can further bolster the market growth.
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Segmentation:
By deployment, the global digital asset management software market is
divided into on premise and cloud. The cloud deployment is expected to garner
huge demand within the market owing to shift to software-as-a-service (SaaS)
model by organizations. Offering of intuitive services and mobile accessibility
has led to various vendors such as Oracle to provide cloud solutions to their
clients.
By application, it is segmented into manufacturing industry, entertainment
industry, education, BFSI, and others. The entertainment industry is likely to
generate maximum revenue for the global digital asset management market owing
to rise of streaming platforms and need for content-driven sites. Management of
large collection of audio, videos, and other files with the smooth functioning
of DAM can drive the demand for the software over the forecast period.
By end users, it is segmented into small organizations, medium
organizations, and large organizations. Large organizations are likely to take
the lead in the global digital asset management software market owing to
software being used for organizing digital assets by metadata. Access to brand
materials for ensuring consistency within the organization as well as fueling
marketing efforts can drive the demand for the software.
Regional Analysis
North America, Asia Pacific (APAC), Europe, and Rest-of-the-World (RoW) are
major regions analyzed for measuring the growth of the global digital asset
management software market.
North America is anticipated to lead the global market over the assessment
period due to successful penetration of social media sites. The use of DAM for
reaching a massive audience in less time as well as use of analytical software
for gleaning customer insights can drive its usage among organizations.
Competitive Scope
IBM Corporation, Celartem Inc., Oracle Corporation, CELUM, Adobe Systems,
Widen, HP, Cognizant Technology Solutions, EMC Corporation, and MediaBeacon
Inc. are prominent players of the global digital asset management software
market.
Industry News
Ledgermatic has developed digital asset management software for its clients
for managing their data as well as integrate payment merchants for easy
billing. It has taken the assistance of Algorand for developing blockchain
ecosystem for moving assets from private networks to public domains.
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